A legal ad in the paper announced that the city was allowing Virginia Electric Power Co. to abandon its streetcar service, provided that it remove the tracks and repave the streets. The paper also began a fund drive to help the Union of Kings Daughters keep open a financially strapped nursery for needy children.
Photo of the Colley Theater in 1936, the year it opened. Next door is an A&P grocery and upstairs a beauty salon. Courtesy of the Naro Theater (Click to enlarge). And at the Colley Theater in Norfolk’s Ghent neighborhood, an American Legion drum and bugle corps from Portsmouth performed and bouquets of flowers were strewn at the entrance. Radio station WTAR carried the event live. Vaudeville performer Lee J. Greenwood served as master of ceremonies, and hundreds of customers streamed into the new art deco theater.
At 8:36 or thereabouts, a projectionist flipped a switch and the first frames of a movie version of Shakespeare’s Midsummer Night’s Dream, starring James Cagney, Olivia de Havilland and Dick Powell, began flickering across the screen at 24 frames per second.
It was the first of thousands of movies that have, really, made up the history of what is now the Naro Theater, a neighborhood institution that celebrated its 75th anniversary this past Thursday.
Fittingly, the Naro featured a hit film from that year, Charlie Chaplain’s “Modern Times”, written, directed and scored by the actor. It was considered the last of Chaplain’s silent films, although there was plenty of sound, including a nonsense Italian-French song he appeared to adlib when his shirt cuff – on which the words were written – flew off. Paulette Goddard played a waif who sticks by him through tough times.
The theater also showed a video of its history with slides of famous stars that have graced its screen, including James Dean, Bing Crosby, Humphrey Bogart, Jackie Gleason, Paul Newman, Ingrid Bergman, Judy Garland and a dozen or so others. Part of the background soundtrack is the 1970s song “Widescreen.”
The Colley was the brain child of a consummate showman and entrepreneur, William S. Wilder, who built or bought about half a dozen theaters in the area, including Portsmouth’s Commodore. He produced and promoted vaudeville shows, some of which he brought to Norfolk’s Center Theater – now Harrison Opera House.
When he died in 1946, his movie business was continued by his wife, Myde Wilder. In the 1960s the Colley changed hands and the new owner, Robert Levine, renamed it the Naro after his father, Nathan, and his mother, Rose. He owned or operated a number of single-screen suburban theaters, including the Riverview on upper Granby St., the Rosele in Ocean View and the extravagant Memrose that was torn down in the 70s for the expansion of Norfolk Sentara Hospital.
The Naro had a brief life in the 1970s as a playhouse, the Actor’s Theater, with live stage productions.
In the fall of 1977, the Naro’s lease was taken over by two homegrown friends, Tench Phillips and Thom Vourlas, who lived down the street from the theater and hoped to showcase some of the foreign, art and independent films that had been missing from local screens. The company, Art Repertory Films, in competition with big theater chains, thrived in what the owners call the Golden Age for specialty cinema, the next two decades.
The Naro was adopted by Ghent residents as a favorite gathering place, and when the theater was hard pressed 10 years ago by the need to renovate, rose up and – in the spirit of Clarence, the guardian angel of the perennial favorite “It’s a Wonderful Life,” came up with the cash to help buy new seats, fix the roof and modernize the projection booth.
Now the partners are getting ready to negotiate a new 10-year lease, and hope to carry out further improvements. Although most movie theaters are gradually making the switch to digital projectors, they plan to keep the old 35 mm machines for those special occasions when revivals are held.
As both of them say, almost every day they cause cellulose images to flash across the screen, who knew they’d be at it this long?


